South florida shopping and lifestyle


a note from dionne:


South Florida is my playground…

Having moved here from London as a child, I consider myself a Florida-girl, tried and true. Went to undergrad at Florida State (#GoNoles), had a stint as a fashion buyer in Atlanta, grad school in Chicago and a burgeoning morning TV career in Dallas, but there literally is no place like home.

My intent is to show you the best shopping in West Palm Beach, Broward and Dade counties, but I’d be remiss if I didn’t show you a little bit more. From the luxury fashion cafes of the Miami Design District to consignment shopping in Lake Worth to hole-in-wall restaurants that serve jerk chicken that can rival any street vendor in Kingston, I’m gonna give you my version of SoFlo. Let’s hop on I-95 and see where it leads!

Let’s ride!…Dionne XOXO

as seen on ‘Florida unpacked with alison hammond’ on the bbc

When your homegirl from the UK decides says coming for a few weeks during the summer, you drop everything! Okay…so I use the title homegirl loosely, because I never actually met Alison Hammond until we filmed episode 4 of the BBC’s ‘Florida Unpacked’ series. BUT as a Londoner, she’s been my bestie-in-my-head Alison for years! It was a pleasure taking her one of my favorite shopping spots in Fort Lauderdale…and I can’t even begin to tell you how honored I am as a UK girlie to have a show featured on the BBC! A dream come true!

*For my US peeps, the series should be available to you soon via Amazon Prime!

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fall in love with what you already own!

If you’re anything like me, you' have a wardrobe full of beautiful pieces that you’ve purchased over time. You go to the store, you fall in love with an item and then place it into your already bulging wardrobe never to be seen again!

My virtual ‘Shop Your Closet’ and "Closet Cleanse’ sessions are for those of us that are addicted to clothing, so much so that we have so much, that we can’t seem to find anything to wear!

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50 pages of outfit inspiration…


I’ve put together this lookbook for women like me who have too many clothes and are constantly on the lookout for new styling options. If you’re looking to inject a little life into your old, but barely worn wardrobe, utilize this resource of over 100 of my favorite looks as inspiration.

MY INTENT IS that you fall in love with pieces that you already own and if you need to add a few FIRE pieces along the way, that’s fine. At least you’re not bringing another dozen items that’ll be shoved to the back of your closet!

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