CREATIve visual strategies THAT ENGAGE YOUR TARGET AUDIENCE…

why

creative…

At my core, I’m a Visual Merchandiser. I love to create visual storylines, whether in-store or on set. As a Fashion Merchandising professor and creative entrepreneur, I’ve spent my career studying and researching trends in the fashion and beauty industry. I’ve taught courses on ‘Fashion Promotion and Marketing’, ‘Fashion Entrepreneurship’, and ‘Visual Merchandising’. My visual work and floorsets have been featured on the sales floors of luxury retailers Saks Fifth Avenue, Neiman Marcus and Nordstrom.

I decided to leave the classroom in 2022 because I saw a need in the marketplace for entrepreneurs to get clear on their product offerings and create media in line with their sales goals. As someone who studies mania and fandom in luxury retail, when hired for styling assistance or creative direction on a photo shoot, my focus is typically on creating media that moves the viewer to click on a link or make a purchase.

Our Services